Most children go through a phase in which everything in their surrounding environment is met with simple question: “Why?” I would contend that those of us in the social space could better help our clients if we all thought a little more like a five-year old.
Build with Purpose
This philosophy extends beyond social marketing, and into web design, user interface development, etc… As a developer, when someone came to me with a piece of code, I would always ask them: Why did you build it this way?
If their response is a blank stare, I know they won’t last very long on my team. Good developers always have a reason why they build something in a particular way, even if it isn’t the best reason (sometime it is just “easier that way”). Great developers have generally thought about several different possible scenarios, weighed the benefits of each, and made the appropriate choice for the circumstances.
With that said…let’s talk social.
Social Icons Everywhere…But not a Drop to Drink.
Everywhere I look, I am being bombarded with social media icons: Twitter, Facebook, YouTube, LinkedIn, etc…
As a social media marketer, this is a great. It shows that traditional media and large corporations are listening to what we have been shouting from the rooftops for the last several years. To use the old cliché, they are starting to “get it.”
As a consumer, nothing is more disappointing then taking precious time out of my day to check out a company’s Twitter account, only to see a single tweet: “Trying to figure out this Twitter thing”.
For anyone considering a social presence, ask yourself a simple question…why do you tweet?
Do it Small….but Right
Earlier this week we spoke with a client about a website redesign, specifically the integration of social into the website. After a brief discussion, we decided they would better off with Facebook and YouTube, but without Twitter.
I can almost guarantee this campaign will be successful, because the client has a clear sense of its audience, and we found the right platforms to reach that audience.
Next time you are planning updates to your website or social presence, be sure to ask yourself, “Why?”
Photo Credit: hmk