Comments are a way for the readers of your blog to communicate with the authors, thereby forming of a micro-community. Without this interctive aspect, some readers may look for greener pastures, if it makes them feel like part of a community. With that said, we need to figure out a comment management strategy that allows users to comment, but protects the blog from inappropriate comments, spam, etc.. There are essentially two schools of thought when it comes to managing blog comments:
Damage Control
This method allows instant posting of all comments. The blog administrator waits until someone posts something vulgar or obscene to take action.
Pros:
- No resources spent on moderation
- Comments are immediately viewable
- Establishes trust with readership
Cons:
- Inappropriate comments may appear on the blog
- If spammers find your blog, they may attack it frequently
Comment Screening
This type of comment moderation allows comments to be submitted, but they are not posted until approved by an administrator.
Pros:
- All posts screened before posted to the site
- Ensures blog is free of spam and inappropriate comments
- Reading each comment may further conversation between author/reader
Cons:
- Comments are not instantaneous
- Requires additional resources to approve all comments
- Negative (but valid) comments may not be approved
Remember, your readers have the right to disagree, provided they do so in professional manner. Try to entertain even the most negative comments, as an intelligent response to a negative comment can help to make your point even stronger.
Though comment moderation may be somewhat of a hassle from the adminsitration side, your readers will appreciate the sense of community they feel when allowed to voice their opinions, and keep coming back for more.