While speaking at the ITEC conferences, I talk to lots of folks about social media. Interestingly enough, some STILL don’t see the value.
Here’s my advice for how to respond to the common argument against social media:
- “We block Facebook at our company”
Yes, I understand your company blocks Facebook. They block it because employees would spend a lot of time there, yes? Well, if your employees (and other workers) are active on Facebook, then your customers are likely active on Facebook as well. They may even be having conversations about your products or services. Isn’t that worth investigating?
- “Twitter is for my kids”
Actually, your kids are probably on Facebook or MySpace, not Twitter. The average age for Twitter users is around 30 years old, making Twitter the “oldest” platform other than LinkedIn. Also, for all the “noise” on Twitter, it has consistently been the first source of information for organizations ranging from Boston Police to the NFL Draft.
- “We have a website, we have no need for a blog”
Well…not exactly. Your website probably serves as a good source of information about your products, company, etc…, but, chances are, it isn’t very engaging. Take a look at your homepage. What has changed this week? This month? If your website isn’t changing, there isn’t any reason to come back. Using a blog to provide frequently updated content keeps users engaged, brings them back to your site and builds you up as a trusted industry resource.
Interestingly enough, these are the people I enjoy speaking to the most. There’s something really great about seeing someone’s eyes light up when they finally “get it”.
So, the next time you encounter someone who isn’t convinced about social media, take a minute to explain it to them. You may be surprised.
Photo Credit: Webtreats